We have to attract powerfully the attention to the product we sell. Games and contests with an apparently easy award to win is what has worked best so far. But sometimes, just an emotional connection with the user can save the day centenary.
A simple mechanical and attractive design are the key for any online promotion. Success is guaranteed if we can create synergy between the online presence of your product and the real world. As Creative Director of online campaigns for Tribeca Media, I had the opportunity to do many actions to promote the brands (and increase sales).
Let me give you a couple of examples I've designed....
In "El golazo de Hipercor", a related to the World Cup competition, customers should ask for a card with their favorite team and win prizes online. Also, after every football game they could repeat the bet. The relationship between physical space and online world was a big boost in sales during that month.
An example of emotional connection with the brand through a promotion: Nestlé centennial celebration in Spain. We showed users the historical events in the last century and related them to the evolution of the brand, leaving the impression that Nestlé has always been with us in the good and the bad.
The album of stickers had a surprising acceptance. The client said that if more than 30% of users could successfully completed the promotion, they would consider it a success. It was completed by more than 60% of users... A collection that lasted 6 months!