Creating an online shop requires the right balance of visual design, emotional impact as well as information rich content and web usability. I believe great online experiences don’t just happen, they are the product of a hard work and love for what I am doing.
The hardest part of creating an online store is to convince the business owner to trust you. Especially in decisions related to the user experience that seem to clash with their knowledge of the traditional sale. But, once again, a new media calls for a new way of doing things.
Let me give you a couple of examples of online shops I've designed.
I recently had to redesign an online padel shop. After many meetings they finally trust me and we began the project development. One of the keys, of course, was to give in and be much more conservative in the approach. I remade the content structure, redesigned the look & feel and added elements that strengthened processes and the User Experience.
Sales increased 40% over the next month.
Another store that I redesigned sells motorbikes and its accessories. Again, the client was quite conservative, but this time I had more chances to make my job. I used a nice and clean design, playing with the layout spacing. And I could make it adaptable to any screen.